I remember when I loved what I did as an artisan but I lacked confidence and focus. I didn’t see myself as a proper business, even though I seemed to be working all hours around being a mum.
I was hiding behind my business. I didn’t feel like I was as good as everyone else. I wasn’t making any money, yet I always seemed to be working.
I saw others being really successful when I would spend half my time responding to enquiries where I was being asked for discounts. I wasn’t attracting the right clients who appreciated what I did and wanted to work with ME. They were booking me because they needed affordable wedding invites, not because they really valued my designs.
That’s when I knew I had to stop and look at what I wanted from my business and look at my ideal client. I needed to know exactly who I wanted to work with and what I wanted my niche to be.
That’s when I decided to rebrand my business. A new business name, brand identity design, a new website, I increased my prices and I had a curated Instagram feed that was completely aligned and connected with my ideal client.
As soon as I rebranded something just clicked in my business and my mindset. I was no longer hiding behind my work. I was confident, excited and I finally saw myself as a professional and not a hobbyist. I was starting to attract the right clients who valued what I did and wanted to invest in my designs. I was actually making money and not only that but I suddenly found I had freedom to spend quality time with my family too!
In the first week after rebranding I had two bookings from my dream clients!
That’s why I’m so passionate about what I do, because I know it’s so much more than a rebrand, its transformational in so many ways. Most of my clients come to me feeling lost in their artisan business and at exactly the same stage I was at before I rebranded.
Taking my clients from seeing themselves as a hobbyist or feeling unable to charge their worth, to being a confident and successful business woman with a beautiful luxury brand they can be proud of to attract those perfect clients to make more money!
Whether it’s my full branding packages or my 2 hour intensive brand identity design sessions, I work closely with my clients to rebrand their business.
After all, a brand is so much more than just a logo, it’s an experience.
My 2 hour brand design sessions were created especially for artisans. You get to provide feedback as I work my magic and fall in love with your new branding, that will get you feeling excited about your business! Creating a whole new brand identity before your eyes that’s completely aligned with your ideal client and brand style.
If you’re ready to elevate your brand, helping your business stand out on line and attract your dream clients to make you more money, book a free discovery call with me and let’s discuss options.