Terms & Conditions

 The Small Print

Please carefully read the following Terms and Conditions and make sure you understand them before placing your booking any service or placing an order with Bailey & Roo.

These Terms and Conditions will apply to any order for the sale of goods and services from Bailey & Roo. By sending payment of your deposit you are confirming you agree to these Terms and Conditions, at which point a contract will come into existence between you and Bailey & Roo. Until payment has been received, acknowledging you accept these Terms and Conditions, Bailey & Roo will not be able to supply goods or services to you.

All orders placed with Bailey & Roo will be subject to these Terms and Conditions. Bailey & Roo reserves the right to cancel an order/booking at any stage should any of the Terms and Conditions not be adhered to.

Since Bailey & Roo is run solely by Jacquie Lawes, for the below terms, Bailey & Roo will be referred to as ‘I’, ‘Jacquie’ or ‘me’ 




The Collaborative Brand Experience is a collaborative process. We will work together across 2 sessions and I will create your new brand identity with you via live screenshare.

This design service is split across two sessions. First is your phone call which is up to 30 minutes. The second is your live design session which is up to 90 minutes. You will need to book both of these sessions in using the scheduler which will be sent to you via email. 

Once your dates have been booked it is important you provide the information required ahead of your first session. Details of what is required will be requested via a form which will be sent to you after your session dates have been booked.

Failure to provide this information in time may result in your design sessions being pushed back to my next available date as I won’t have had time to prepare for your session.


The second design session should be booked no less than 5 days after the first to allow enough prep time for your design session.

During your first session we will go through your business background, goals, ideal client and other business information that will help with the design process. No personal information will be requested during this call or via email. This is purely business related information. Should you share any personal information during this call, this will be kept private between myself and you.

It is vital that you are at the right stage in your business and know exactly who your ideal client is in order for me to create a brand that is perfect for you. If you don’t know exactly who this is or you need to do more work on this and I feel you are not quite ready for the design session to take place, I will suggest pushing back your date until you are ready.


The design session is up to 90 minutes long. Most clients fall in love with their design within the first hour with the rest of the session being used for creating various versions of your logo design and graphics to build more designs for your brand identity.

As this is a live collaborative process we will work together to create a design that suits your brand personality and ideal client.

If you have not seen something you love within the first hour and the design process isn’t working for any reason, I will advise of the time left and ask how you would like to proceed. If you would like to cut the session short and leave without your brand identity designs this will be of your own accord and no refunds are provided due to the time it takes to prepare and work on these sessions.

As with any form of art and design, there is no guarantee of what can be achieved during the duration of the design session. Most clients end up with multiple logo variations, submark/icons, colour palette, font choices, a brand board and any illustrations or graphics.

As part of the service, I research ideas before your design session which includes sourcing fonts and creating any custom calligraphy/illustrations that I feel may work with your designs. There is a limit on the number of fonts I am able to provide during the design session but as the designer I am confident that I will have a selection of styles that you will love.

This design service allows up to 2 hours of 1:1 service including the initial phone call and the design session. No after care is provided in order to keep this package as affordable as possible.

If you require support after you have had your design session, such as advice on photography, props, packaging, how and when to launch, how to use your new files and how to create graphics etc, this is included in my 6 week 1:1 mentoring package which is a great follow on from The Collaborative Brand Experience.


Your design files will be provided within 3 working days of your design session, usually within 48 hours.

No fonts are provided due to licensing terms but you will be provided with details of where you can purchase these from both during and after the design session.

No additional design variations are provided after your booking is complete. If you require any additional design options, these will be charged at an additional fee.



Once your order has been placed I will provide you with a timeline to show when each stage of the process is due to commence and at which stage payment is due. It is important that you notify me immediately if you are unable to work to the schedule as any delay in supplying feedback, providing copy, sending payment or approving proofs/artwork may result in a delay to your order.

I aim to complete orders as soon as possible but as a guide please allow 10 – 12 weeks from your design start date to receiving your completed brand identity package. If there are delays with receiving feedback or key information needed to complete your order, this will impact the turnaround time and can result in your booking being pushed back to a later date to fit around other bookings.

Tighter timescales can be achieved but this may incur a rush fee. Please mention your timescale at your initial enquiry.


When placing your booking for any photography package, a shoot date will be agreed between myself and the customer for personal brand shoots/location shoots. For product shoots these have a guide date of when the items will be photographed due to the fact I shoot with natural light I may only have limited availability during winter months. Once products have been received a turnaround time will be advised. Estimated turnaround for product photography is 2-3 weeks from receiving the products to the final edited images being supplied. For personal brand/location shoots, edited images are usually provided within 4 weeks from the shoot date. 



Upon approval of the quote sent by me, a non-refundable deposit of 50% of the full package fee will be required before any design work can begin. An invoice for the deposit will be sent to you via email.

All costs are quoted in and are to be paid in pounds sterling by bank transfer. Payment details will be provided on the invoice sent by me.

The final 50% payment will be invoiced once you have reviewed your initial design concepts for your brand identity package before the next stage of your booking can begin.

I cannot be held responsible for any delay to delivery of your design packages or printed stationery as a result of late payment.


Upon approval of the quote sent by me, a non-refundable deposit of the full package fee will be required before your booking is confirmed. An invoice for the deposit will be sent to you via email.

All costs are quoted in and are to be paid in pounds sterling by bank transfer. Payment details will be provided on the invoice sent by me.

Until payment has been received along with a completed booking form, a proposed shoot date will not be guaranteed.

I cannot be held responsible for any delay to your shoot date as a result of late payment.

When sending products to me for photography, these must be sent in a secure and well packaged box via signed for recorded delivery. I cannot be held liable for any products that are sent and arrive damaged due to poor packaging or lost in transit if sent without a secure delivery method.

All products will be returned to the customer via secure signed for courier or Royal Mail delivery once images have been edited so they can be used for reference when editing the images. 


If you require styling for your product photography, a form will be sent to you requesting more information about your business and ideal client so I can get a clear idea of what style will work best for you and your business. If props need to be sourced, this will be discussed at the time of booking and can either be arranged by the customer or me at an additional cost to cover the prop sourcing and purchase of items.

Most styling is provided by me however for larger shoots an external freelance stylist may be hired to style your products. They will be provided with the relevant information about your business and photography requirements but no personal information will be shared with them. Any external freelances required for your booking will be discussed and included in the initial quote. 


​For all photography bookings, I will edit all images to adjust colour balances, lighting levels and add some minor/basic retouching to remove any obvious marks/blemishes. If substantial editing is required, such as the removal of a large area or adjustments to multiple images an additional editing fee may be required.

All images are edited on a regularly calibrated screen. Please note that each screen is calibrated differently and this is particularly noticeable on mobile devices.

It is therefore advisable to view your images on a calibrated screen before giving your approval.

Images will be provided via an online private gallery where you’ll be able to download your high res and web sized images. This will be sent via email with the login details to access the gallery. The gallery will remain live for 6 months, after which it may be deleted from the system so it is important images are downloaded as soon as possible and saved. If images are not downloaded and the gallery has been taken down after 6 months a charge of £40 will be charged to re-supply the images via a new gallery link.


​Due to the nature of calligraphy and illustrations, each piece of artwork is hand drawn/written before being digitised and used in your artwork. Bookings for any brand designs to include calligraphy or illustrations are placed with the understanding that each element is created by hand and may vary in style from one piece to the next. Additional changes to the calligraphy or illustration elements following the first final design proof may incur an additional design fee due to the time it takes to re-write and digitise the artwork.


Please note all personalised logo designs, printed stationery and wax seal orders placed via the shop are made to order and non-refundable. Colours of items may vary from that shown on the shop page as printed/finished items in real life will always differ slightly and screen colour settings will be different on each device. Please note that wax seals are made to order and the wax is ordered for each batch. Colours may vary between batches due to the pigmentation process so if placing a repeat order for the same colour at a later date I cannot be held responsible for any slight variations in colour.

Logo designs are provided as shown on the individual listing with your chosen wording and supplied as the file types detailed in the listing. Artwork will be sent via a downloadable link via email.

If any changes are required which will alter the design and/or layout of the logo an additional design fee of £40 will be charged.

​There is a minimum order of 25 items for all printed stationery for ink printing or 50 for luxury print finishes (hot foiling, debossing and letterpress).

​The utmost care will be taken when packaging printed goods for delivery. Orders will be sent by a signed for courier or Royal Mail service. It is the customers responsibility to ensure the delivery address and details are correct when placing an order. I cannot be held responsible for any orders delivered to wrong addresses/not delivered due to an incorrect address being provided. If a new order is required to be resent the full amount will be due before this can be sent out to you. 


If booking one of my mentoring packages or purchasing a course, it is important to note that information shared is based on my own personal experiences and knowledge of being a business owner. For courses purchased the content will be delivered via a private page on this website or via a link to access via email. This will be detailed on the individual course details page.


​Once you have received your final brand design files, printed stationery and/or images, you may post images on your social media channels. If you do please tag me in your posts using the below tags:

Instagram: @baileyandroo

Facebook @baileyandroo 


All artwork, designs and photography remain the copyright of Bailey & Roo, they may not be reproduced in any form without prior written permission from  me.

I reserve the right to use any designs created for you to promote my products and services. However, your contact details will never be shared with third parties.


Anyone who signs up to the membership enters into an agreement with Bailey & Roo to make monthly payments as part of the subscription. Key information such as contact details are required to place your subscription. Your details can be updated at any time in the members area and you can also cancel your subscription at any time.

If membership is cancelled, any discounts to future purchases will be stopped and you will be removed from the private Facebook group once your final month subscription has ended. If you have recently made payment and wish to cancel, your next payment will be stopped and you will have access to your members area for the remainder of that month. Refunds are not issued for membership so it is the members responsibility to ensure any cancellation is done at the end of your month before the next payment due date to avoid the next fee being charged.


The Bailey & Roo website may be updated from time to time as my business changes and evolves. This can include the content included in my packages as well as pricing. These terms may also be updated occasionally. It is important this page is checked before placing your booking. 

These Terms and Conditions are between you and Bailey & Roo. No other person shall have any rights to enforce any of its terms, whether under the Contracts (Rights of Third Parties) Act 1999 or otherwise.

These Terms and Conditions (and any non-contractual obligations arising out of or in relation to them) shall be governed by English law and subject to the exclusive jurisdiction of the English courts. 

Thank you for taking the time to read my terms and conditions.