So, you’re ready to take that next level and you’re starting to plan for a rebrand that will set you apart from your competitors and attract those dream clients?
BUT – before you even think about working on the visuals, there is some essential inner work that needs to happen. This is the exact work I do with my mentoring clients before we work on any design work – and in fact, some of my clients are able to level up their own branding with my support purely from doing this inner work and with guidance from me with improving their visuals!
Now you can have THE most amazing branding in the world, you can even have the offers and be clear on who you are targeting BUT if you don’t truly believe you are going to sell your offers. Or if your messaging isn’t clear and your mindset is just completely off….you will REALLY struggle to get the results you’re aiming for.
So, let’s talk about where you need to be to be at the right stage for working on a rebrand…
Mindset, confidence and self-belief is absolutely key – you have to know you are amazing, you need to believe success is coming. A positive mindset has the energy that attracts and connects with those dream clients.
If you are in a negative place, feeling stressed and desperate for that booking – it will show in your energy and won’t connect with your audience! I practice daily mindset work everyday.
Journalling, listening to a podcast, taking time out for yoga, getting fresh air, manifestation.
Authenticity is what helps you to become a magnet for those perfect fit clients. Understanding your true identity, values and aspirations is vital in order to build a brand that reflects who you are, what you stand for and that builds trust with your audience.
People are more likely to buy from a brand they can trust and that’s authentic!
What is important to you? Your core values. This will be different for everyone but it’s important to know your values since it helps you to build a business that is aligned to what feels good for you.
As an example, my values are family, freedom and creativity. For you, it might be professionalism, spirituality, integrity etc.
Whatever it is, it has to be THE driving factor for making decisions as part of your business strategy.
Ensure you are only ever doing the work and offering the services that ensure you are aligned to your core values will keep you fired up, attracting success and having a business that you truly LOVE.
To build a personal brand, it has to be exactly that. It’s personal!
So doing the inner work is essential in order to create the branding visuals that represent you and will help you to attract those perfect fit clients for you.
Don’t brand the business, brand YOU! Because you are what makes your business completely different to any of your competitors.