case studies & feedback
what they say
Averil wanted something modern and luxurious to reflect her beautiful bespoke cake designs. Specialising in beautifully handmade sugar flowers with a particular love for orchids I wanted to make sure these were also included in the brand identity. The colour palette included a deep aubergine, navy and soft neutral with silver foil accents. The flowers were all hand illustrated by me to give Averil a completely unique and elegant brand identity design.
vanilla spice cake studio
the brief
words from the client
"It was the best investment I've made and one of the best experiences I've had."
"I have the most gorgeous brand from the logo to the font and colour scheme. I love everything about it. I am more confident in my brand and my business.
The whole process was clear and easy and Jacquie immediately put me at ease. By the time we got to the design phase I felt that Jacquie really understood my business and what I wanted to achieve for it.
I am no longer unsure of presenting my business to people as the brand reflects what I want."
averil - vanilla spice cake studio
"Claire had an established business as a South African street food and event catering business but she really wanted to create a stronger brand that would reflect a more premium look and feel whilst still having a relaxed and fun vibe.
The old branding was the typical bright African colours but lacked the full brand identity design that was needed. So we went for a more muted colour palette with tribal patterns and pops of colour with the green and yellow to keep the fun and lively elements to the branding,
As well as the brand identity design I worked with Claire for her personal brand photoshoot where we used these colours and textures to create a gallery of images that really took Bokkie Foods to the next level!"
bokkie foods
the brief
words from the client
"amazing from the outset. now i have professional images and brand identity that all fit together to take my business to the next level."
"From the brand identity session, to working with me to create my new brand, to the photography session. i felt that Jacquie really listened to where i was looking to take my business, at times asked questions to draw information out of me that i hadn't really thought about and delivered an amazing experience, brand identity and photography."
claire - bokkie foods
When I had an in person consultation with Jaina to discuss her new baking business it was so clear Jaina was all about the details and her beautiful cakes and sweet treats really stood out from others in the industry. Jaina wanted something a bit different with a luxurious feel with gold details and colour pops since many of her creations were brightly coloured (and reflect Jaina's bubbly personality!)
The brand identity design was modern with the fuchsia pink, canary yellow and golds which became the signature colours for Cocoa & Silk!
For the business cards I designed these to be kept minimal in design but with the gold hot foil printing of the logo onto the bright pink, yellow and a grey colour option it really encapsulated Jaina's brand personality perfectly! The notecards were printed with the same hot foil print finish with a quote onto white and grey cards to balance with the rest of the brand identity design. An absolute dream project to work on!
cocoa & silk
the brief
words from the client
"the entire process was a dream from start to finish, and it was so easy to freely speak with jacquie and get her advice on all of the little details as well as the larger decisions."
"I have been privileged enough to work with Jacquie to create a brand identity and logos for my baking business. She understood my vision and style from a mere 10 minute conversation and the first proof I received so perfectly encapsulated me and the brief that only a few minor edits were required, It was magical! Jacquie genuinely made the whole process so much easier with her lovely and friendly nature and I truly look forward to working with her again soon. Thank you so much!"
jaina - cocoa & silk
When Sarah first came to me she was already getting regular bookings but she wanted more. She wanted to create more extravagant cakes, the show stoppers! This meant creating a brand that would attract brides who wanted to invest in a more premium cake. The rebrand needed to uplevel the existing branding to attract a higher budget bride with a premium brand identity design and website that would not only look good but convert those dream clients!
Sarah has since gone on to attract her dream clients and is now creating her dream cakes for her clients.
layers & graces cake design
the brief
words from the client
"the world is my oyster with my beautiful branding & website"
"I cannot thank Jacquie enough. She made such a big thing so easy. Never in a million years did I think I would be where I am today. The world is my oyster with my beautiful branding and website. Jacquie made the whole process so easy from start to finish. From the first zoom call she completely understood what I wanted in the way of branding. From the complete re branding to creating a fantastic website which I am receiving regular client contact and requests from to consistent branding throughout my business. The whole process was clear and straight forward which meant I enjoyed it!"
sarah - layers & graces cake design
Lauren had an existing brand identity design that she was happy with but since her ideal client had changed and she wanted to focus on a different style of wedding client a rebrand was needed to give The Honey Bee Wedding Cake Company a whole new look!
The design needed to be modern and luxurious with a darker more moody colour palette to reflect Lauren's love for the high end London weddings. The design needed to feature a bee and hexagon detailing (and oh how I love these two details together!!). To give everything a more modern and slightly edgy look I kept with the geometric details for the bee illustration and the colour palette featured a dark emerald green with the gold foil branding. Lauren also opted to have a 1:1 session with me to help her to update her own Wordpress website with the new branding and adjust the layout to better suit her new style.
the honey bee wedding cake company
the brief
words from the client
"my experience literally couldn't have been better. jacquie has a real knack of getting right down into your brand and ideal client and had such fabulous ideas."
She worked quickly and responded to everything I asked in a professional and friendly manner. It honestly was an amazing experience.
I've since recommended Jacquie to a number of my clients and they've all said the same.
lauren - the honey bee wedding cake company
Liesel came to me not minding her existing logo for her Dubai based wedding planning business but what she lacked was a brand identity design. This meant she had inconsistency in her branding as a whole and Liesel really wanted to target higher end weddings as well as corporate events, not just weddings.
Liesel loved the black and while brand colours, so sticking with these I created a much more modern, luxurious brand identity for the new brand name, Rock Your Event. The website will be launching in spring/summer 2023 but a landing page allows potential clients to get in touch and get a feel for the new luxury branding in the meantime. I can't wait to get to work on the full website later this year!
rock your event
the brief
words from the client
"i get so many compliments about my new branding, from the colours to how sophisticated it is"
"After a long search to find the perfect designer who understood my vision (and to be honest my very pedantic and eye for detail personally) Jacquie was it. After our very first discovery call I just felt comfortable and she got what I wanted.
It was a hard project as I needed to change my business name and focus even though I love my old branding. So she had a challenge on her hands. She was so patient with all my ideas and changes and I think we got it just right.
Now if only she would come to Dubai to do some photoshoots for me to compliment all the branding. So thank you Jacquie for being involved in my companies next journey!"
liesel - rock your event wedding & event planning
Specialising in modern, elegant and beautifully detailed cakes, Sue's branding needed to have a big impact and really create that luxury brand feel to reflect her stunning cakes. The colours needed to be striking and elegant but not the typical wedding colours so we used a more muted colour palette with taupe and a muted pink.grey with the deeper navy which was teamed with the gold foil to create that beautiful luxurious feel. The geometric detail reflected the modern cake designs Sue loves to work on and this GORGEOUS font was an absolute winner with the modern and elegant, yet slightly alternative style.
sue hurst cake design
the brief
words from the client
"amazing! totally worth every penny. amazingly talented lady.
with my new branding came a whole new amount of confidence."
I am very hard to please... I am the first to admit i am not the easiest person to work with, but Jacquie was absolutely amazing.
I was totally spellbound by the whole experience. my instagram grid has totally transformed and i haven't even used everything yet. Jacquie filled me with confidence that she would be able to deliver.
sue - sue hurst cake design
When Hannah made the decision to focus on wedding cake design she knew her business needed a full rebrand to speak to her ideal client (brides planning their beautiful wedding in the Cotswolds). The existing logo just didn't speak to her ideal client and Hannah really wanted something more luxurious.
The branding needed to have personal touches to reflect Hannah's personality and the story behind the brand. Like myself, Hannah's business was also named after her beautiful dog, Willow, as well as the lovely Willow tree in her family home where she first started out with her love for baking.
The new brand identity featured personal, unique hand illustrations of Hannah's family home and the willow tree details to add a unique style. I love what we created together!
the willow tree bakery
the brief
