Averil wanted something modern and luxurious to reflect her beautiful bespoke cake designs. Specialising in beautifully handmade sugar flowers with a particular love for orchids I wanted to make sure these were also included in the brand identity. The colour palette included a deep aubergine, navy and soft neutral with silver foil accents. The flowers were all hand illustrated by me to give Averil a completely unique and elegant brand identity design.
"Claire had an established business as a South African street food and event catering business but she really wanted to create a stronger brand that would reflect a more premium look and feel whilst still having a relaxed and fun vibe.
The old branding was the typical bright African colours but lacked the full brand identity design that was needed. So we went for a more muted colour palette with tribal patterns and pops of colour with the green and yellow to keep the fun and lively elements to the branding,
As well as the brand identity design I worked with Claire for her personal brand photoshoot where we used these colours and textures to create a gallery of images that really took Bokkie Foods to the next level!"
When I had an in person consultation with Jaina to discuss her new baking business it was so clear Jaina was all about the details and her beautiful cakes and sweet treats really stood out from others in the industry. Jaina wanted something a bit different with a luxurious feel with gold details and colour pops since many of her creations were brightly coloured (and reflect Jaina's bubbly personality!)
The brand identity design was modern with the fuchsia pink, canary yellow and golds which became the signature colours for Cocoa & Silk!
For the business cards I designed these to be kept minimal in design but with the gold hot foil printing of the logo onto the bright pink, yellow and a grey colour option it really encapsulated Jaina's brand personality perfectly! The notecards were printed with the same hot foil print finish with a quote onto white and grey cards to balance with the rest of the brand identity design. An absolute dream project to work on!
When Sarah first came to me she was already getting regular bookings but she wanted more. She wanted to create more extravagant cakes, the show stoppers! This meant creating a brand that would attract brides who wanted to invest in a more premium cake. The rebrand needed to uplevel the existing branding to attract a higher budget bride with a premium brand identity design and website that would not only look good but convert those dream clients!
Sarah has since gone on to attract her dream clients and is now creating her dream cakes for her clients.
Lauren had an existing brand identity design that she was happy with but since her ideal client had changed and she wanted to focus on a different style of wedding client a rebrand was needed to give The Honey Bee Wedding Cake Company a whole new look!
The design needed to be modern and luxurious with a darker more moody colour palette to reflect Lauren's love for the high end London weddings. The design needed to feature a bee and hexagon detailing (and oh how I love these two details together!!). To give everything a more modern and slightly edgy look I kept with the geometric details for the bee illustration and the colour palette featured a dark emerald green with the gold foil branding. Lauren also opted to have a 1:1 session with me to help her to update her own Wordpress website with the new branding and adjust the layout to better suit her new style.
Liesel came to me not minding her existing logo for her Dubai based wedding planning business but what she lacked was a brand identity design. This meant she had inconsistency in her branding as a whole and Liesel really wanted to target higher end weddings as well as corporate events, not just weddings.
Liesel loved the black and while brand colours, so sticking with these I created a much more modern, luxurious brand identity for the new brand name, Rock Your Event. The website will be launching in spring/summer 2023 but a landing page allows potential clients to get in touch and get a feel for the new luxury branding in the meantime. I can't wait to get to work on the full website later this year!
Specialising in modern, elegant and beautifully detailed cakes, Sue's branding needed to have a big impact and really create that luxury brand feel to reflect her stunning cakes. The colours needed to be striking and elegant but not the typical wedding colours so we used a more muted colour palette with taupe and a muted pink.grey with the deeper navy which was teamed with the gold foil to create that beautiful luxurious feel. The geometric detail reflected the modern cake designs Sue loves to work on and this GORGEOUS font was an absolute winner with the modern and elegant, yet slightly alternative style.
When Hannah made the decision to focus on wedding cake design she knew her business needed a full rebrand to speak to her ideal client (brides planning their beautiful wedding in the Cotswolds). The existing logo just didn't speak to her ideal client and Hannah really wanted something more luxurious.
The branding needed to have personal touches to reflect Hannah's personality and the story behind the brand. Like myself, Hannah's business was also named after her beautiful dog, Willow, as well as the lovely Willow tree in her family home where she first started out with her love for baking.
The new brand identity featured personal, unique hand illustrations of Hannah's family home and the willow tree details to add a unique style. I love what we created together!