the blog

When I first started out in my self employed career I was running a wedding stationery design business, if you could even call it a business! Like many I started whilst on maternity leave with my first child because going back to my full time job in a design studio wasn’t an option. I created […]

In short, YES! You absolutely do need to know your ideal client! But who the heck is this? How do you even begin to work this out? What if you offer multiple services or products that are for all ages and genders? I get it, it’s not always that straight forward and it might take […]