Whilst having my morning coffee today it occurred to me that I haven’t actually shared many negative experiences of running a business (and believe me, there have been a fair few!). It’s so easy to focus on all the amazing things but that’s not always relatable is it? I know when I was in my […]

I’ve talked about this a number of times over the last few years but have never actually got round to writing a blog post about it so here goes! If you’re someone that’s feeling embarrassed by your business name or you just feel it sounds a bit too amateur rather than reflecting the luxury product […]

When I first started out in my self employed career I was running a wedding stationery design business, if you could even call it a business! Like many I started whilst on maternity leave with my first child because going back to my full time job in a design studio wasn’t an option. I created […]

In short, YES! You absolutely do need to know your ideal client! But who the heck is this? How do you even begin to work this out? What if you offer multiple services or products that are for all ages and genders? I get it, it’s not always that straight forward and it might take […]