the blog

tips, musings & case studies

You want to build a brand where your clients aren’t just paying you to do a job. You want them to feel good! To get excited about working with you! You want to ensure each part of your client/customers journey of working with you is top notch and gives that ‘ooh La La, this girl knows what she’s doing’ vibes.

March 2, 2023

Building a luxury brand experience for your business

Are you looking to have a brand shoot? No idea where to start or what you need to do? Here are my top tips and guide to planning the perfect shoot

February 27, 2023

Personal Brand Shoots – what you need to know

It’s been over 2 years since I last rebranded and A LOT has changed since then! I always say to my clients and those in my trainings that it’s a good idea to rebrand when you have had a significant change to your business, ideal client or perhaps even your life. If you, your business […]

February 15, 2023

Time for a brand makeover

the brand makeover experience - when is it time for a rebrand

Something I get asked all the time is how do you create a luxury brand for your business. Firstly, what even is luxury? This term gets used so much, does it actually mean anything other than ‘expensive’ anymore? Well, to me, luxury is a brand that makes you feel good. A brand that not only […]

February 8, 2023

Creating a luxury brand for your business

I’m so excited to share this guest blog post from retail expert Claire Morris (Retail With Clarity) who’s giving us a peek into how, when and why we should be using a SWOT to review our business performance. Claire Morris is the founder of Retail With Clarity, a boutique retail consultancy bringing the knowledge and […]

January 28, 2021

Using a SWOT to review your business performance

I’ve talked about this a number of times over the last few years but have never actually got round to writing a blog post about it so here goes! If you’re someone that’s feeling embarrassed by your business name or you just feel it sounds a bit too amateur rather than reflecting the luxury product […]

November 25, 2020

Why changing my business name was the best thing I did for my business

When I first started out in my self employed career I was running a wedding stationery design business, if you could even call it a business! Like many I started whilst on maternity leave with my first child because going back to my full time job in a design studio wasn’t an option. I created […]

November 19, 2020

10 Steps to transform your Hobby into a business

Transform your hobby into a profitable business

It’s been a while since I wrote a blog post (sorry!) so I thought I’d write about what a rebrand is and why you might need one for your business – very fitting since I’ve just rebranded myself! So, you’ll know you need those essential brand identity assets for your business in order to follow […]

October 5, 2020

What is a rebrand?

Hey lovely! So you may have already heard the big news that yes I am indeed rebranding at the moment. The reason for this post isn’t to talk about the actual rebrand itself (in terms of design anyway) but actually to talk about my reason why I’ve made the decision to rebrand. So here goes! […]

August 20, 2020

Time for a rebrand…but why?

In short, YES! You absolutely do need to know your ideal client! But who the heck is this? How do you even begin to work this out? What if you offer multiple services or products that are for all ages and genders? I get it, it’s not always that straight forward and it might take […]

July 30, 2020

How to find your ideal client

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