So, we all know that we need clients/customers in order to have a business. But if you have messaging, offers and pricing that aren’t aligned and you’re being inconsistent with what you’re showing your audience it’s easy to attract the wrong kind of clients (or worse, no clients at all!) So how do you actually […]

I wanted to share something that came up in a training I hosted recently… something that has had a number of people message me saying how it made them see their current business strategy in a different light. The thing that stuck was ‘Instagram may not be here tomorrow, but your website will be’. SO many […]

Ahhhh, the promise of getting those essentials sorted for your new branding. Those pretty graphics that will make you look professional. A proper business boss!

Ok ok, this isn’t a ‘I hate Linktree’ post…well it kinda is but I want to help you with getting seen online and Linktree isn’t the way to do it! I’ll keep it short and sweet or I’ll go off on a tangent but essentially… You have multiple places you want to direct your audience […]

Whilst having my morning coffee today it occurred to me that I haven’t actually shared many negative experiences of running a business (and believe me, there have been a fair few!). It’s so easy to focus on all the amazing things but that’s not always relatable is it? I know when I was in my […]

It’s finally LIVE! After months of hard work the Bailey & Roo rebrand is now live and I can’t tell you how hyped I am about it! There’s something truly amazing about the power of getting your branding right for your business. However it HAS to be right for you and your brand. Having a […]

So I’ve talked about this before but I realised I haven’t actually written a blog post on it yet, so here goes! I’ve previously been a WordPress girl so before you read this and think I’m slating it as a platform – I’m NOT! It’s actually really good, it’s why it’s generally seen as the […]

You want to build a brand where your clients aren’t just paying you to do a job. You want them to feel good! To get excited about working with you! You want to ensure each part of your client/customers journey of working with you is top notch and gives that ‘ooh La La, this girl knows what she’s doing’ vibes.

It’s been over 2 years since I last rebranded and A LOT has changed since then! I always say to my clients and those in my trainings that it’s a good idea to rebrand when you have had a significant change to your business, ideal client or perhaps even your life. If you, your business […]

Something I get asked all the time is how do you create a luxury brand for your business. Firstly, what even is luxury? This term gets used so much, does it actually mean anything other than ‘expensive’ anymore? Well, to me, luxury is a brand that makes you feel good. A brand that not only […]