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This is where I share all the good stuff. The value, the raw highs and lows of running a business and of course the odd random 'thought of the day' too.

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Showit vs WordPress for creative services

Showit website designer for creative businesses and entrepreneurs

So I’ve talked about this before but I realised I haven’t actually written a blog post on it yet, so here goes! I’ve previously been a WordPress girl so before you read this and think I’m slating it as a platform – I’m NOT! It’s actually really good, it’s why it’s generally seen as the […]

Building a luxury brand experience for your business

You want to build a brand where your clients aren’t just paying you to do a job. You want them to feel good! To get excited about working with you! You want to ensure each part of your client/customers journey of working with you is top notch and gives that ‘ooh La La, this girl knows what she’s doing’ vibes.

Time for a brand makeover

the brand makeover experience - when is it time for a rebrand

It’s been over 2 years since I last rebranded and A LOT has changed since then! I always say to my clients and those in my trainings that it’s a good idea to rebrand when you have had a significant change to your business, ideal client or perhaps even your life. If you, your business […]

Creating a luxury brand for your business

Something I get asked all the time is how do you create a luxury brand for your business. Firstly, what even is luxury? This term gets used so much, does it actually mean anything other than ‘expensive’ anymore? Well, to me, luxury is a brand that makes you feel good. A brand that not only […]

Why changing my business name was the best thing I did for my business

I’ve talked about this a number of times over the last few years but have never actually got round to writing a blog post about it so here goes! If you’re someone that’s feeling embarrassed by your business name or you just feel it sounds a bit too amateur rather than reflecting the luxury product […]

10 Steps to transform your Hobby into a business

Transform your hobby into a profitable business

When I first started out in my self employed career I was running a wedding stationery design business, if you could even call it a business! Like many I started whilst on maternity leave with my first child because going back to my full time job in a design studio wasn’t an option. I created […]

What is a rebrand?

It’s been a while since I wrote a blog post (sorry!) so I thought I’d write about what a rebrand is and why you might need one for your business – very fitting since I’ve just rebranded myself! So, you’ll know you need those essential brand identity assets for your business in order to follow […]

Time for a rebrand…but why?

Hey lovely! So you may have already heard the big news that yes I am indeed rebranding at the moment. The reason for this post isn’t to talk about the actual rebrand itself (in terms of design anyway) but actually to talk about my reason why I’ve made the decision to rebrand. So here goes! […]

How to find your ideal client

brand-design-expert-bailey-and-roo-jacquie-lawes

In short, YES! You absolutely do need to know your ideal client! But who the heck is this? How do you even begin to work this out? What if you offer multiple services or products that are for all ages and genders? I get it, it’s not always that straight forward and it might take […]

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