One thing I have learnt over the years as an entrepreneur is that only offering 1-1 services and bespoke products means you will always have a cap on how much you can make in a month. If you are a one woman band and you don’t have a team to help you – that’s a […]
I did a little live the other day about ideal/dream clients and it got me thinking. So many of us creatives get so stuck into the actual client work, social media posting and the general day to day stuff of running a business it’s so easy to forget to do one of the most important […]
Ahhhh, the promise of getting those essentials sorted for your new branding. Those pretty graphics that will make you look professional. A proper business boss!
Ok ok, this isn’t a ‘I hate Linktree’ post…well it kinda is but I want to help you with getting seen online and Linktree isn’t the way to do it! I’ll keep it short and sweet or I’ll go off on a tangent but essentially… You have multiple places you want to direct your audience […]
You want to build a brand where your clients aren’t just paying you to do a job. You want them to feel good! To get excited about working with you! You want to ensure each part of your client/customers journey of working with you is top notch and gives that ‘ooh La La, this girl knows what she’s doing’ vibes.
It’s been over 2 years since I last rebranded and A LOT has changed since then! I always say to my clients and those in my trainings that it’s a good idea to rebrand when you have had a significant change to your business, ideal client or perhaps even your life. If you, your business […]
Something I get asked all the time is how do you create a luxury brand for your business. Firstly, what even is luxury? This term gets used so much, does it actually mean anything other than ‘expensive’ anymore? Well, to me, luxury is a brand that makes you feel good. A brand that not only […]
I’m so excited to share this guest blog post from retail expert Claire Morris (Retail With Clarity) who’s giving us a peek into how, when and why we should be using a SWOT to review our business performance. Claire Morris is the founder of Retail With Clarity, a boutique retail consultancy bringing the knowledge and […]
When I first started out in my self employed career I was running a wedding stationery design business, if you could even call it a business! Like many I started whilst on maternity leave with my first child because going back to my full time job in a design studio wasn’t an option. I created […]